استعارة مفهومی

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1 - Investigating the Role of Conceptual Metaphors in the Evolution of literary styles (Relying on Body Metaphors in Farrokhi Sistani, Anvari, and Hafiz's poems)
Mohammad Taheri Masoumeh Archandani
20.1001.1.17351030.1399.18.59.1.2

The conceptual metaphor is the mind’s technique for conceptualizing affairs. The mind tries to conceive and contemplate some intangible affairs for itself with the help of this fundamental construct. Hence, it is expected that by changing it, we will also see a change i More

The conceptual metaphor is the mind’s technique for conceptualizing affairs. The mind tries to conceive and contemplate some intangible affairs for itself with the help of this fundamental construct. Hence, it is expected that by changing it, we will also see a change in thought-related macro-systems. Among these macrosystems are literary styles that have many factors involved in changing them. This article tries to answer the question of how the change of conceptual metaphors in time has an effect on the change of literary styles through analytical-descriptive method. To answer it, we trace the conceptual metaphors related to the body, which include the words "hand, eye, heart and head", in a selection of poems by Farrokhi Sistani, Anvari and Hafez. By analyzing the obtained information, we conclude that conceptual metaphors have undergone significant changes over time that are in line with the evolution of literary styles and are variables affecting the evolution of styles. Manuscript profile
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2 - Analyzing the Evolution of the Level of Politeness inThe Persian-Speaking Community of Iran (1350-1390) Based on the Corpus Analysis
Elham Izadi Mehrdad Meshkinfam
20.1001.1.17351030.1402.21.68.1.1

One of the socio-cognitive factors that is encoded in each language using different linguistic tools is the concept of politeness. Understanding and expressing the abstract concept of politeness is only possible through objective concepts; That is, the understanding of More

One of the socio-cognitive factors that is encoded in each language using different linguistic tools is the concept of politeness. Understanding and expressing the abstract concept of politeness is only possible through objective concepts; That is, the understanding of these abstract concepts is facilitated by expressing these concepts in an objective form. Since encoding the concept of politeness in language is a linguistic feature that shapes the surrounding environment and changes over time; In this research, we will express the concept of politeness in the Persian language objectively and concretely and we will try to answer the question that "does the Iranian Persian-speaking community use the possibilities of expressing politeness more than before and as a result if these possibilities have increased in Farsi?" In other words, "Has the Persian-speaking society become more polite?" In fact, we want to know if the Iranian society has become more polite in the past five decades or not. In order to find the answer to this question, we have to examine the cognitive and mental representation of the concept of politeness in the Persian language in order to determine whether it has had a downward or upward trend. In order to investigate this issue, several different linguistic tools, including the frequency of occurrence of conceptual metaphors, permissible metaphors, idioms, euphemisms, and figures of speech. This study can show the changes of politeness over time and the possible reasons (social, political, and cultural reasons) of these changes in the Persian language in each decade. Based on this, the cognitive model of the Persian language can be presented from the point of view of politeness. The body examined in this research includes the following: speeches of political officials, movies, press texts (newspapers and magazines) and songs. The results of the research show that rudeness has been on the rise over the past 50 years. Manuscript profile

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List of Articles استعارة مفهومی